Kroger Well being model marketing campaign touts ‘In-Retailer Care’
Kroger Well being’s “World of Care Is In-Retailer” marketing campaign contains streaming video, radio commercials, social media posts and in-store signage. / Photograph courtesy of Kroger Well being
Kroger Well being, the well being care providers arm of The Kroger Co., has kicked off a brand new model marketing campaign that positions the retailer’s supermarkets as broadly accessible well being and wellness locations.
Titled “A World of Care Is In-Retailer,” the multimedia initiative goals to direct prospects to Kroger Co. pharmacies, well being clinics and diet providers by means of streaming video and radio commercials, social media posts and in-store signage, Cincinnati-based Kroger stated Friday. The message to shoppers: Inexpensive well being care and knowledgeable recommendation on well-being is on the market proper out of your native grocery retailer.
“‘A World of Care Is In-Retailer’ speaks on to ‘Our Goal to Feed the Human Spirit,’” Kroger Well being President Colleen Lindholz stated in a press release, referring to Kroger’s firm mantra. “It highlights that Kroger Well being isn’t any farther away than our neighborhood grocery retailer. We sit on the nexus of meals and pharmacy, which uniquely positions Kroger Well being to enhance outcomes by means of simplified well being, wellness and diet options. Day-after-day, we offer thousands and thousands of shoppers the care they should thrive, proper of their communities.”
By means of Kroger Well being, Kroger is likely one of the nation’s largest retail pharmacy and well being care suppliers, with greater than 2,250 pharmacies and 226 The Little Clinics in 35 states and serving greater than 17 million prospects yearly. Its group of 24,000 well being professionals ranges from pharmacists and pharmacy technicians to nurse practitioners to dietitians.
One 15-second video within the “World of Care” marketing campaign highlights that breadth of handy entry to well being and wellness providers. The spot opens with a lady looking for recent produce earlier than the bin elements within the center and divulges an in-store pharmacy and approaching pharmacist. Subsequent, the visible cuts to a registered dietitian consulting with a household on-line through a laptop computer after which to pharmacists on the pharmacy division counter, at which period the lady is handed a stuffed prescription and the scene returns to her within the produce division placing the medicine in her purchasing cart.
“Discover a world of 24,000 well being care professionals, each in-store and on-line,” the video’s voiceover says. “It’s all right here. A world of care is in-store,” the section concludes.
Kroger Well being cited the work of its pharmacies and clinics in vaccinating People in opposition to the COVID-19 virus to underscore the significance of the well being care entry it offers. Over the past two years, these groups administered greater than 12 million COVID vaccines in 35 states, which the corporate stated made it a U.S. vaccination chief. Final month, Kroger Well being reported that it has administered greater than 700,000 in-store antibody checks for COVID, distributed over 3 million at-home COVID checks, and offered in free prescription deliveries and transportation for purchasers to obtain vaccines.
Apart from prescriptions, Kroger Co. pharmacies provide medicine counseling, medicine remedy administration, immunizations and different providers. The Little Clinics present fundamental look after sickness and accidents, well being exams, preventive care and well being administration, diagnostic therapy, vaccinations and wellness visits, amongst different providers. By means of registered dietitians in shops or remotely, Kroger Well being additionally affords diet counseling, telenutrition providers, specialty eating regimen help, and the OptUP diet ranking system and in-aisle instructing to assist prospects make better-for-you meals decisions.
“By providing quite a lot of providers, we purpose to rework how high quality and complete well being care is delivered,” acknowledged Kroger Well being Chief Medical Officer Marc Watkins, M.D. “This marketing campaign demonstrates Kroger Well being’s dedication to making sure well being providers are accessible and can be found for purchasers the place they’re.”
Becoming a member of the grocery and pharmacy areas of the grocery store has been a longtime aim of shops catering to more and more health-conscious prospects. To that finish, in April, Kroger Well being unveiled analysis that helps its “Meals as Medication” preventive care strategy to driving buyer well being and wellness. The Kroger Well being-funded examine with the College of Cincinnati—dubbed Grocery store and Internet-based Intervention focusing on Diet (SuperWIN)—discovered that selling a heart-healthy eating regimen through diet counseling from a registered dietitian improved eating regimen high quality and lowered cardiovascular danger. Kroger’s Meals as Medication platform is designed to assist shoppers make smarter, extra nutritious meals decisions to foster total wellness and support folks with continual well being situations.